Once a month, I'll drop a letter to your inbox about what it means to care deeply about your craft, your ideas, and the fragile magic of creating something that matters. No hacks. Just honest words from one creative to another.
Love,
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Hi! I am Apeksha
I've spent 13 years in design, leading and building creative teams for global brands like Landor, Target, Hyatt, and Toblerone. But more than that, I've spent years figuring out what it really means to build a creative career. The highs that make you feel unstoppable, the lows that make you question everything, and all the messy, beautiful stuff in between.
I have been writing on Instagram for over 2 years now and over 35,000 of you have said my words resonate, that you see yourself in them. So here I am, writing these letters out to you because I believe creativity is a blessing and nurturing it is our responsibility.